'ONLY' You

- G. Sri Ramya

 

From blithe prints and calming colours to modish silhouettes and crafty kerfs, the designs of ONLY are created to make you believe that it’s made for you.  The brand is all about incorporating interesting ideas into commonplace clothing. And as the word suggests ONLY is all about what your individual style should be!

Uniqueness is the central theme that the brand works around. Every piece of clothing is designed with a view to satisfy the need for exclusivity even in everyday clothing. It is for the women who like to experiment and define their individual style through atypical and confident attire.  

Representation of international trends and a global approach towards fashion is what ONLY delivers. It captures the current trends and brings it to the daily wardrobes of its fashion alert customers.

This season the brand offers a collection that is an interesting play of colours, prints, techniques and trends. Pretty pastels to bright hues, there’s a myriad of colours to choose from. Besides paying attention to colours, this season has also given a nod to feisty prints, an innovative display of which can be seen in the collection of only ONLY!

Newfangled versions of basic denim with stylish trims, and colours that are fresh, cheerful and sprightly have got customers falling in love with the trendy apparel of the brand.

Fashionable picks from the collection of ONLY have been picked to make your wardrobe decisions easy and chic this year.

Confident and stylish statement clothing is what you need this season and that is exactly what koovs.com has picked for you, to give you the trendiest of what ONLY has to offer.  Its ample collection of dresses, shorts, jeans, jumpsuits, tops and more will help you define your style at all times.

On The Top- Checks and stripes, ruffles and prints, there’s a lot that you can play with. Tunic, comfort, collar or cowl, choose your style and tread ahead.

Dress Up- Tunic dresses, strappy dresses or skater dresses -pick what defines your style, ONLY yours! There’s an array of colours to choose from, pick neon for a fun semblance and pastels to keep it mellow.

Print The Jumpsuits- Printed playsuits and jumpsuits are a great pick to make this season, opt for scarf prints, abstracts or the deceiving stripes!!

A brand that will befriend you at all occasions- pick your favorites from ONLY this season and you won’t have to fret about your wardrobe decisions every day!

Vero Moda - Dauntless Fashion

Basics never become fad and so black and white can never be done away with. Another such trend that is a Spring/Summer favorite is the floral print. Also, this season a play of colours is a style necessity. While the pastels reign the runways, neon is also here to stay. And to make sure that these trends rule your wardrobe Vero Moda brings the latest styles from around the world, right into your everyday clothing.

Vero Moda is a brand well-known for reviving classic trends with an au courant perspective. Chic, dauntless yet feminine, the brand’s collection is a perfect example of statement clothing. Styles picked from the ramp are translated beautifully into wearable clothing by Vero Moda, which is why customers turn to its stores when they’re looking for trending designs. If globally prevalent trends are what you’re looking for then Vero Moda is your zone. At koovs.com, you’ll find all that you need to put together a stylish ensemble from the Vero Moda collection.

Stripe Speculation- Bold and beautiful, stripes are a hit this season. Classic monochromatic stripes in varied directions and styles can help you add some volume to your body or elongate your silhouette and make you look slender. So take up the stripe experiment and make heads turn this season with striped tops, pants dresses and shorts.

Floral Fun- Add a whiff of floral to your attire and you’ll be absolutely ready to beat the heat this summer. Floral dresses with nude accessories or pastel outfits with floral add-ons, pick what you prefer, but floral are a must-have this season too!

Naughty Neon- Bright hues are definitely staying. If you don’t like it too vivid, just go for pastel outfits and add neon accessories for a balanced look. Neon just makes your attire look happier!

Vero Moda is the brand of choice for the fashion-aware, confident young women who don classic clothing with a modern twist. Koovs.com brings you day dresses, tops, trousers, skirts and more, to help you fashion a complete wardrobe from the Vero Moda Collection.

For fashion that’s ever changing and lets you define style from your own angle, Vero Moda is the place to be. Opt what suits you from the trending collection and create your own style!

Dressing The Shirt

Many a time, rudimentary garments are erased from trendsetting alternatives of fashionable individuals. Take the ancient shirt for instance. With some buttons and a collar but nothing ostentatious, how can one associate this masculine garment with statement clothing?

The demeanor that the shirt might convey would be anything- drab, commonplace and monotonous- but favored and fashionable. How then, can one adapt this elementary garb to fit their fashion- attentive desires?

Then again, any typical dress that you might pick up may also emit monotony. However, these two wardrobe essentials cannot be completely done away with. Both the antiquated garments have found interesting ways to return to the collections of voguish people, personified in the form of the shirt dress.

Many preeminent fashion labels- Leanne Mai-ly Hilgart, L.L. Bean, Chloe- have reestablished the shirt dress time and again.

This easy-going garment poses no hassles and makes for impactful wear without much struggle.

Belt And Brogues- Pick up a simple shirt dress in dusk blue, lemon zest or linen Pantone shades and use a rope belt and brogues to accentuate its smart character. This combination makes for comfortable yet feminine day wear.

The Floral Friend- Go for a shirt dress printed in floral motifs for a playful semblance. This is an ideal option for all your day affairs. Carry a sling bag with it for an ultra-chic look.

Dear Denim- A shirt dress in denim is one garment that is a hit with street fashion. For a casual look, skip the belt and pair it with casual slip-on shoes. This ensemble delivers a fresh and agile spirit.

It isn’t a surprise that this well-thought blend of two basic garments has been a staple in women's closets for aeons. The consequence of this amalgam is conveniently feminine, always in trend, and compliments all figures.

Round It Off

Who is not a fan of round neck tee shirts?! There is no closet existing without at least one round neck tee shirt in it. They are a staple in every wardrobe whether guy or girl. Round neck t shirts have been there since we don’t even remember when. But the prints and graphics on them have experienced a lot of changes.

Tee shirt graphics are generally influenced by changes in the political system, technology, nature, human behavior. Round neck t shirts are the best way of flaunting your individual style. Whatever mood you are in, wear your Tee accordingly. The graphic t shirt trend has gone beyond the line. We now judge people from the kind of tee shirt they wear.

Go for bright coloured round neck tee shirts for a fun off-duty look. Choose from the shades of bright reds, sunflower yellow, zesty tangerine, hot pink and electric blue, etc. You can also pick among the patent black, breezy white and modest beige hues.

Here’s a preview of what styles of tee shirts are going to emerge as trendsetters for this year:

Zombie  Tee Shirts:  Getting off track from the cute and pretty prints, zombie tee shirts have come in the spotlight. Mainstream is out, and unusual and off-beat elements are in vogue now.

Panda Tee Shirts: The New Year introduced rare animal species as graphics on tee shirts. One of the biggest hits among these was the panda print tee shirts. In order to promote the ‘save panda’ anthem, these became very popular, especially among the celebrities.

Comic Tee Shirts: Everyone likes comic t shirts and so they continue to stay in trend irrespective of the season or weather. This time the comic graphics had a warrior feel to it. Unusual elements like Mickey with a gun, etc. now interest the tee shirt lovers. Comic prints in abstract form too have caught up the funky t shirt trend.

Call Of The Wild

Every time there is a debate on what runway trends blazed during fashion shows and what all couldn’t make it. But actually its street fashion that tells us what is in and what’s out of the fashion scene. Uncannily animal print is one such print that visibly didn’t appear much on 2013 runways but it still a craze among the fashion frenzy.

Animal Print Accessories: If you have been looking for one statement accessory then go for animal printed ones. From scarves, caps, bracelets, belt to socks, animal prints are everywhere. Get your paws on the bright contrast animal print accessories. It will certainly make heads turn. Just keep the rest of the look monotone. It will make the print stand out.

Animal Print Bags: Who doesn’t want to own an edgy animal print bag?! Look for sleek sling bags, clutches, handbags in animal prints and gold tone hardware. They can be carried along from day to evening outings. Opt for the latest zebra print that has been there in the fashion scene since it hit the runway.

Leopard Print Skirts: These look fabulous if paired with denim shirt. Long or short, just accessories your look with chunky accessories. If you are picking it for the daytime then you can keep the look mellowed by not accessorizing it too much. During the evening you can pull out all your big guns to make the look striking. We are talking about the right makeup and accessories here along with your dress or tops.

Animal Print Footwear: Add drama to even the simplest of outfits by teaming a pair of animal print pumps. If you happen to own leopard print high heeled sandals then nothing like it. You are already a show stealer!

Go! Explore your wild side with the never-out-of-fashion animal print clothing!

Flow In The Kaftans

Not just a beach wear outfit, kaftans and similar silhouettes are now worn even on the red carpet. Sophisticated and snazzy hued kaftans are very popular among the celebrities. Top stars like Oprah Winfrey, Kate Hudson, Beyonce Knowles have been spotted wearing kaftans at major events.

In zesty prints and fresh new silhouettes, kaftans top are turning out to be one of the hottest outfits for this Summer! And why not?! Its asymmetrical silhouette makes the kaftan attractive and uber stylish attire. The history of kaftans starts from the seventies but the new kaftan is slimmer, daring, modestly embellished and oh-so-fashionable. 

The versatility of this outfit makes it apt for all occasions. All you need to do is choose the kaftan top according to the event. For instance, a cotton kaftan is best suited when you are relaxing around the beach or at home. Similarly, an embellished kaftan in material like crepe, chiffon or georgette is apt for an evening event or while lounging.

Choice of prints is very important while selecting a kaftan.  The latest in trend are graphic prints. A printed kaftan liberally shows off the print, whether it’s one whole print or a series of single print. For the spring season pick colours and stunning prints in soft flowy fabrics.

The long flowy kaftans are a must-own piece if you plan to hit the beach. And just swap your flip-flops for high heels and your beachy kaftan is ready to rock the party too. Accessorise it with contemporary edgy jewellery to complete the look.

If your kaftan looks too elaborated and makes you look wider then throw a belt around your waist, may be in a contrast shade and sculpt your curves. Possibilities to style kaftans are endless just sprinkle some personal style and see your kaftan make heads turn.

Better Belt It

There are many ways that can be tried to make everyday outfits look different almost every time you wear them. Sometimes we put in a lot of time, effort and money into purchasing clothes to attain a look that creates a statement and sometimes, well, we just play smart.

Belts as an accessory were developed to serve purely utilitarian needs, but today this simplistic accessory has become extremely important when it comes to being fashionable. The influence of global fashion on an article as basic as a belt has made it a necessity among the style conscious.

Designers like Cara Delevingne, Balmain and Versace embraced belts as an essential accessory on the runways of Spring/Summer Fashion Weeks this year. From leather to metal links, designs and materials were generously explored to create impressive pieces.

Ravishing Ropes- Rope styled belts are a hit this season. Pair these with shirt dresses, tunic dresses or skater dresses in a relaxed fit to define the structure of your body. Rope belts in braided patterns are chic and can be paired with different outfits.

Widely Worn- Waistbands worn just below the Empire line can make your body look slender and make that pencil dress look well-structured. These wide belts can be paired with tops and dresses and are sure to make heads turn.

Beautifully Buckled- Metallic clasps and buckles in different shapes add an interesting twist to your clothes. Shapes like bows, roses and studded buckles add a glam element to your garbs. Metallic chains intertwined into belts are also an interesting choice.

There are diverse perspectives that you can attribute towards your clothing merely with the kind of belt you opt for. The colour, embellishment and texture of the belt you wear can make your outfit look feminine or androgynous, casual or ornamental. So simply use this accessory and create the look you wish to!

Dance Like A Belle

There isn’t a girl who does not own a pair of cute flat shoes and certainly ballerinas top the list. We get them in different styles, colours and prints. Summer is almost here. It’s that time of the year when we take out our ballerina shoes and keep ourselves on the go!

Let your sole take a break from the painfully pointy stilettos with a comfy pair of ballerinas. Flat ballerina shoes that once use to be connected with ballet dance have now gone glamorous with the immense variety they are available in. Pretty colours, zesty prints, classic shapes and even come with intricate embellishment.

You can pair flat ballerina shoes with cropped tight. Pick a statement making pair and throw a matching sling bag and you are done. It will not only be a cool comfy combination but will also be apt for the daytime.

If you are a regular jeans top person then you can always play around with coloured accessories and shoes. For example teaming a pair of pink ballerinas with white top and blue skinnies can add the right amount of pop to your look. Pick a vivacious pair of pink ballerinas from here!

Ballerinas work well with everything from formals to casuals. Get a no fuss look by pairing signature black ballerinas with fitted formal trousers and a crisp cotton shirt. It keeps your feet relaxed and one doesn’t tend to get tired very quickly. Ballerinas are best suited for those who travel frequently.



Soldering The Camouflage

From war front to the fashion runway! Last season’s designer collections were attacked by the camouflage print. Since then the crazy-cute military print is all over the place! We are witnessing the military influence on everything from shirts, parkas, skirts, shoes, tights, tops, and trousers.

Fall winter 2012 collections from designers like DKNY, Edun and Rachel Comey, appeared with different textures, prints and various fabrics and camouflage was one of them. Although the original military print has an edgy army streak to it. But all thanks to the designer who have transformed the way we use to see camouflage before. There’s something about camouflage that makes it both gritty and glamorous!

After limiting itself to the category of jackets and parkas during the first round of fashion weeks, camouflage caught fabrics like crepe, chiffon, georgette and even sequins embellishment. The military print is so versatile that it can amalgamate with almost all kinds of looks, be it ethnic or western.

Here are the top three coolest ways to camouflage yourself :

Old War Remains: If you are lucky enough to have your grand dad to be an ex army guy, then nothing like it! Old military pieces look even more rugged than the contemporary camouflage print. Dig up his old wardrobe for an authentic-vintage military uniform. Jazz up your old piece with studs and patchwork to work the latest style. Target pockets, cuffs or epaulettes and turn into a fashion soldier!

Play with the Print: Don’t restrict the camouflage to neutral shades only. Be upfront about mixing the signature camo print with new contemporary ones. Mixed-print is the latest news in fashion. You can pair it with a printed mini skirt or sequins embellished shorts for a downtown chic appeal.

Military Accessories: If you find the camo print too hard to pull off then you can always play with camo printed accessories like caps, belts, shoes etc.          

In Line With Stripes

Trends come and go but classics remain. Doubtlessly stripes are one such print that is ageless and can never go out of our wardrobes. The versatility of stripes got proved on the 2013 Spring/Summer runways. Fall 2012 trends turned out to be a diverse collection of numerous styles. New, old and remixed fashion heated up the runway all over the world but stripe again stole the charm.

As the new graphic fever has caught up the fashionistas, stripe print too morphed itself. Starting from straight lines to Op Art (optical illusion print), 2013 graphics have geometric influences. If worn individually, lines and stripes are still simpler than what it used to be but uncannily they are all to be worn together!

Here’s how you can style the lines:

Mix them well: Yes, the chaotic web that we are living in has given rise to mixed geometry. Dizzying prints are in and monotonous gapping between the lines is out.

Let Them Merge: Pick both top and bottom in stripe. It would be best if there’s a difference in the gapping between the lines. The idea is to let different stripes mish-mash. The look turns out to be simple yet striking.

Make It Official: For work pair a simple striped pencil skirt with a denim blouse and side hair parting. This sets a perfect example of classic chic.

Check and Stripes Combo: Miniature checks with wide stripes are the hero style of this season. Try wearing both if you are experimental enough. Keep the rest of the look simple. It will never fail to draw attention. Take cue from the runway trends of Oscar De La Renta, Hermes and Marni and Etro’s Spring/Summer 2013.

Go For Bold Nautical Stripes: Work the look with a striped skirt, wing-tip liner on your eyes and side parting. After all it is stripes; we have been romanticizing with it since we don’t even remember when!

A Hundred Hues

One of the strongest medium of expression is colour. The colours that you pick to dress yourself in reflect your personality and your mood. They also have the ability to impact those around you. With the festival of colours round the corner, this is just the time to dip yourself in hues and shades of all that you ever wished to explore.

If you’ve ever been apprehensive about putting myriad hues together, feel free to push it aside this season. The Spring/Summer runways of 2013 saw designers like Louis Vuitton, Vladimir Potop and Ermanno Scervino bring in an indulgent play of plush pigments.

There are many unexplored combinations in the expanse of colours that you can discover and experiment with. In order to do that, you need to shed inhibitions and bring your experimental self out.

Neon-on-Neon- Neon colours are vibrant, fun and are an absolute hit this season. There was a time when neon colours were paired with subtle hues. However, it’s time to break all barriers and go neon-on-neon. Vivid hues of pink coupled with orange make a dazzling combination. Pair a neon pink tunic dress with orange pumps for a bright and fun look.

A Pastel Palette- If you’re more into pastel colours, then mint green, nude shades and pasty yellows are a smart choice to make. Dip yourself in these ice-cream colours for a fresh and blithe look. A mint green collar top in sheer fabric paired with yellow shorts can make an unusual yet exciting combination.

Splash of Solids- You can also combine many colours together if you’re up for some experimentation. Pair a pastel coloured comfort top with coloured skinny jeans or shorts and accessorise it with wedges or pumps in neon or pastels for a convivial yet balanced look.

With festivity in the air and colours on your mind, there’s nothing that can restrict you from soaking yourself in all the colours that never thought you would! Pair flashy jeans with an equally flashy pair of pumps or stick to the pastel province, do what you please, for this season, there’s no rulebook to abide by!

Shrugs - The Trend That Never Fades!

Making a comeback straight from the 40’s, shrug is far beyond the category of fads. It is now considered an essential for your wardrobe. Whether in the form of a cape, fur bombers, pea coat or an evening bolero, shrug is one go-to accessory for those not-so-cold and not-so-warm days. It covers with the right amount of warmth at the right places and makes a stylish duo with

tops.

Shrugs have come a long way from being an accessory to a must-have. All women have fallen hard for the shrugged look once at least. Remember when we wear those skimpy dresses and look for some shoulder coverage before we hit the party venue? It’s a shrug that comes to our rescue. All you need to do is pick the right that goes well with your dress. Still thinking?

Well…here are some ways to partner the right shrug with your dress:

Lace Shrug

Nothing can beat the sophisticated and rich feel that a lace shrug lends to your outfits. If classy and affluent is your mood then a shrug in fine delicate lace will be your absolute favourite.

                                                
Jersey Shrug

Just perfect for layering tank tops, jersey shrugs are a college goer’s favourite. Pair it with tops in contrast colours and let the colour pop. The best would be to pair a printed jersey shrug with a monotone upper to make the print stand out! Possibilities are endless!

Knitted Shrug

Guard yourself with a woolen shrug against that morning chill while looking chic at the same time. Cozy enough for early winter time, a woolen shrug can be worn with everything from jeans to dresses. Make this piece your final winter weapon!

Sequins Embellished Shrug

Looking for an instant amplifier for your LBD? Scoop up a glitzy sequins embellished shrug. Wear it over your jeans-top combo and give an instant upgrade to your party wear. For a more fascinating approach pair it with a printed dress and wedges.

Romancing with the lace!

Turned more versatile than it was ever, lace is no longer a dressy fabric. Thanks to all the
designers who participated in Spring/Summer 2013. They have changed the way they we see
lace now. From heavily designed to see-through sheers, understated to sultry, brightly hued
to sober pastels, lace took a different avatar at the runway. It is no longer limited to neutral
colours like blacks and whites.

Although the romantic and dreamy lace has been there in trend forever but this time the fabric unleashed the coolness it carries. Its androgynous silhouettes, astonishing shades and never-seen-before accents have made lace a day wear fabric. Intriguing and beautiful, lace is one of those fabrics that tickle our fantasy, the moment we see it. If you too have fallen for the new lace trend then take a peek on how you can include it in your everyday dressing.

Pastel Lace: If you are planning to experiment with lace for day time dressing then opt for a pastel shaded lace. Yes, the pastel shaded lace is no longer restricted to lingerie. Take a cue from Spring/Summer runway trends by designers like Honor, Chadwick Bell, and Tadashi Shoji.

Mesh like Lace: Try meshing lace and adding a touch of androgynous to your lace collection. Mesh skirts and tops with opaque panels in the same colour has become very popular among the fashionista. Mesh has a hide-and-seek element that creates interesting pattern even when it has simpler silhouettes and clean cuts.

Evening Lace: For the after-hour glamour go for lace outfits that have intricately embroidered yet large floral work. Add drama to your evening wear with black lace dress. Take inspiration from designs by Erdem, Dolce & Gabbana, Tom Ford and Christopher Kane’s Spring collections.

Are you game for Chess Prints!

Are you game for Chess Prints!

Our designers are still not done with the monochrome look. While attracting the opposites like black and white, they are now landed in the game of Chess! Yes, it seems that the maddening fashion of 60’s has made its comeback and is here to stay for quite some time. She is very attractive and different from the rest. Dominating the Louis Vuitton’s spring 2013 runway, check board is the new answer for this spring’s latest trend.



As soon as the black and white blocks filled the Louis Vuitton runway, top stars like Kerry Washington, Kristen Stewart, Kristen Dunst, Jessica Alba picked up the trend and since then many of the celebs, fashion bloggers, editorial designers have been playing along with it. They all have been spotted wearing the gritty checks in a much glamorous way!

Our top two strategies to nail the game of chessboard are:

Try Coloured Chess: Don’t stop yourself to try the coloured cheque. With pastels and bright neons in trend, you can opt for a light shaded pastel designer top with a contrast pastel checkerboard bottoms. Take cue from the fresh runways trends by Marc Jacobs and Kelly Wearstler.

Do It Without Accessories: Spice up this sixty’s trend with a zero-accessories look. If you really can’t do without colour then streak it up with red lips or bright pair of pumps. In minutes you are ready to rock your best ever!

Miniature Checks: If the big bold checks scare you then you can always go for smaller ones. Then idea is to wear it with monochrome separates or bottoms to make the chessboard print stand out.

Don The Digitals

When all else comes to naught, the variety of print is what comes to rescue. The best approach that can distinguish one’s dressing, no matter how commonplace it may be, is the print that represents it. The territory of prints offers untraveled options to choose from. The digital impression is certainly one of the most winsome techniques to embrace.

Digital printing on garments and accessories works just like ink jet printing on paper. The aftereffects are literally and by all means impressive! This technique allows for an extensive medley of prints in higher resolutions and has a lasting result.

The spring/summer runway of 2013 also validated the digital prints as a beloved being. Designers like Holly Fulton, Antoni & Alison, Chalayan and Aminaka Wilmont staged some digital drama this season. If you like to keep your clothing simplistic, digital printed bags is just the concept to begin with.

Boxed Beautifully- Box shaped hand bags that have a solid frame with digital prints applied to it are very chic and can make your ensemble look stylish. These hand bags are available in different sizes and you can pick subtle or loud prints depending on the semblance you want to create.

Slings and Sleeves- Sling bags and laptop sleeves in modish prints are prevailing this season. Turn towards the digitalized neon impressions on sling bags and laptop sleeves to make a statement while you’re at work or spending a casual day out.

Clutch that Envelope- Envelope clutches have made prominent appearance on the ramp this season. With any outfits that you wish to wear while you party, envelope clutches in bright digital prints will definitely add spark to your attire.

So remember that you can manage a distinct look just by adding the right accessories in those divergent digitals. You don’t have to fret about altering your wardrobe. Simply opt for the right play of prints and you’ll certainly make that impactful improvement.

Parading In Prints

If you think that printed pants are a passé, think again! Print mania hit the runway in spring 2012 and ever since it has been on trial by all fashion biggies. Printed trousers are now far from over. Swooned over by these quirkily printed pants are the celebrities who have successfully spread the print fever to the fashion-conscious public. Vivaciously bold and super versatile, these are stylish enough to take you from day to evening parties.

No longer limited to monotones, trousers have now become statement-making separates. Be it floral, sharp graphics, animal skin or geometric print; they all are a reminiscence of the 80’s print fashion. Mentioned below are some of the tricks to adorn this long-staying trend.

Pair with solid colours: Club your statement pants with a monotone Tee for an off-work appeal. You can also pair them with a jacket in solid colour to get a chic formal look.

One print does it all: Although print-on-print is the latest thing in fashion but it’s equally tricky to style. So don’t clash multiple prints in your look. Turn all heads with one striking printed pair of bottoms while the top being in a single tone.

Accessorize it: Throw a contemporary kaleidoscopic crystal neckpiece on the look or punctuate it with the signature multi-strand necklace. Adding a statement jewellery piece would amplify the appeal of the print. For maximum impact, wear the accessory with your hair swept back.

Play with silhouettes: Don’t stop yourself when adding multiple silhouetted pants to your wardrobe. Pick from pegged, skin-fit, palazzo, high-waisted, cropped or bell-bottoms trousers to transform your everyday look.

Pick the right shoes: Experiment with your bottoms and shoes. Printed sneakers, quirky flats, androgynous-looking booties or sky-high stilettos, adding statement footwear along with bold graphic prints make the look classy and sophisticated.