Tuesday, February 7, 2012

Why this Kolaveri Di?


Director Aishwarya Rajnikanth, music director Anirudh, actress Shruti Hassan & actor & now singer Dhanush came up with this ‘Tanglish' song with quirky, improvised lyrics which went viral and has already got about 1.5 million hits on the official page. It has been shared on social networks by hundreds, and has found fans among Bollywood celebrities and non-Tamil speaking youth from around the country and has sparked off debate on whether the song is anti-women or anti-English speakers.

One cannot miss the minimalistic and stark approach of the singer and composer. It justifies the reports that say that the lyrics were written on a spur of the moment and the music was composed in 25 minutes flat.

Kolaveri is light-hearted slang for blood thirst. So it's no surprise that the song of a jilted boy asking the girl why she did that to him has become an anthem. Apart from the obvious catchiness of the phrase ‘Why this Kolaveri di' and the simple folk-ish tune, the fact that the song had broken English lines sung with a thick local Tamil flavour might have something to do with its popularity.

With various versions of it been already made, the fever is still burning. Some of languages that have their own Kolaveri versions are English, Bengali, Gujarati & Punjabi with engineers, students & women making their own twisted versions.

Dhanush has indeed made broken English cool among some urban youth but others laugh at it, rather than with it. All told it is a simple, peppy and very hummable song. Since it is so repetitive, it is easy for everybody to sing along; maybe that is part of its charm. It is certainly worth a listen, if for nothing else, then to understand what appeals to youth. Simple, no frills, no fuss and clean fun.

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